About Us: The Sidelines Story

With the ability to put some skin in the game, fans have the opportunity to get closer to the action than ever before. But in the age of big data, the odds are stacked against them.

No longer.

Sidelines is about leveling the playing field. Founded in 2017 by two ex-Googlers who love sports, hate losing, and are always looking for the edge, the ultimate goal of Sidelines Group is to be the final destination for fans and bettors who are looking to get a leg up not only on the Sportsbook but also each other. With innovative tools, features, and products that are gamified, customized, and socialized, we cater to the modern sports fan, whether you have money on the line or not. With real-time updates, the latest stats, and live tracking abilities on all your picks, we’re making sure fans have FUN with an easier, smarter, and more exciting experience.

Real time odds comparison, live bet tracking, industry-disrupting products, and top-tier data from the market’s leading legal sportsbooks help level the playing field against the bookie. Fans of all major sports such as the NFL, NBA, MLB, NCAAF, and NCAAB can look forward to all these features when making their picks. For those fans without money on the line, the latest stats, sports news, matchup details, and more help deliver an enhanced experience unavailable elsewhere.

With a platform dedicated to the fan, Sidelines unites technology, the community of sports fandom, and the excitement of sports betting, to bring a fun and fresh perspective to a changing landscape.

From game day’s hottest props to the market’s latest odds and player stats, we’re the industry’s first legal all-in-one marketplace for player bets. PropShop is as simple as it is fun—all you have to do is choose your league and start swiping to make your picks. We’ll help you sweat it all out with real-time tracking and live in-game updates on all your action. Now available in an easy-to-use app on both iOS and Android, PropShop brings the action to you and lets you engage with your sports and friends all on the go. From the first whistle to the last, we’ve got you covered.

With BetTracker, you can effortlessly stay on top of all your action at once. Offering live, in-game updates on every minute of every one of your picks, following along has never been easier or more fun. No money on the game? No problem. We believe sports is all about the thrill, so that’s why BetTracker is free for everyone. Featuring a top-notch user experience complete with innovative features such as player-specific stats and trends, as well as a custom, real time winning percentage calculator on all your picks, you’re always in the know.

You wouldn’t buy a plane ticket or a car without comparing prices to get the best deal, so why should sports betting be any different? Sidelines enables users to search for and compare odds across a variety of bet types, sports, and sportsbooks with the goal of finding the best value on any given bet. As an odds aggregation and comparison platform, Sidelines harvests data from the market’s top legal online sportsbooks to offer users real time information on line movements, betting trends, and key team and player stats. In an effort to provide an entirely holistic experience, Sidelines also provides other tools and features such as game analyses, market-generated predictions, betting guides, and conventional sports and sports betting news.

Enjoying your sports isn’t supposed to feel like hard work. With EdgeFinder, you can look forward to a fun, streamlined experience that is as simple as choosing your league, game of choice, and type of action. Once you’ve made your selections, EdgeFinder will scan the market for the odds offering the maximum potential payout. Think you know something the rest don’t? Build yourself a custom spread or totals bet from the ground up and EdgeFinder will bring you the best odds in real time. With up-to-date team stats and expert insights on each game, finding the edge on your picks has never been easier.

Curious about the ins and outs of sports betting, yet don’t know where to start? In order to help lift the veil of mystery, Sidelines offers a litany of sports betting guides ranging from basic topics such as explaining bet types and how to read odds, to more advanced subjects such as league-specific betting strategies and tips to look out for when making bets. Whatever your level, there is something for everyone.

Sidelines harvests data from more than 20 of the market’s top legal sportsbooks in order to provide users real-time odds and lines, exclusive deals, and clutch insights.

Sidelines’ writing and sports betting team features some of the best minds in the industry who have worked for giants such as ESPN, NBC, Deadspin, SB Nation, and more.

Sidelines brings the human advantage to the forefront by boasting experts not just in the fields of sports, betting, and gaming, but also machine learning, design, data, customer success, and more to ensure that users get a comprehensive, smart, and fun experience.

Questions, comments, or concerns about sports or sports betting? Feel free to get in touch with us here or get at us on social.

propshophelp@sidelines.io