The Most Popular NHL Teams on TikTok

By Akiva Wienerkur   April 2, 2023 

The Most Popular NHL Teams on TikTok

  • The Chicago Blackhawks are the most popular NHL team on TikTok, with 491,000 followers. 
  • The Toronto Maple Leafs are the second most popular with 452,200 followers and are the most followed Canadian team. 
  • The Boston Bruins receive the most love from fans, with 19,500 likes per TikTok on average. 

The NHL Playoffs are only a few weeks away, and as teams gear up for it, there’s also a fierce contest taking place off the ice, on TikTok. The app itself claims there are 150 million Americans use it, and NHL teams have got involved too – but which one is winning the social media battle?  

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We analyzed the TikTok accounts of all 32 NHL teams, to find out which team has the most followers, the most likes per video, the highest engagement rate and which could earn the most per sponsored post. 

Chicago Blackhawks Dominate TikTok as NHL’s Most Popular Team

The most popular NHL team on TikTok are the Chicago Blackhawks with a whopping 491,000 followers. For comparison, the average following of an NHL team on TikTok is 210,488. On average the Blackhawks receive 9,736 likes per video, have an engagement rate of 1.99%, and can earn up to $489 per sponsored post. The Blackhawks were also the first NHL team to make it 10 million overall likes on TikTok. 

The second most popular NHL team on TikTok are the Toronto Maple Leafs with 452,200 followers. Ranking as the most followed Canadian NHL team on TikTok, the Maple Leafs receive 7,373 likes per video, have an engagement rate of 1.64%, and can earn up to $449 per sponsored post. The Maple Leafs’ most watched video has 6.4 million views. 

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Not far behind in third place, are the New York Rangers with 434,400 followers. The Rangers are New York’s most followed NHL team by a significant margin, with around 300,000 followers more than the Buffalo Sabres. The Rangers receive 3,846 likes per video on average, have an engagement rate of 0.93%, and can earn up to $415 per sponsored post. Their most popular post has 1.3 million views. 

Detroit Red Wings Rank Fourth on TikTok with Playful Content and Solid Engagement

The Detroit Red Wings are in fourth place with 389,100 followers. The Red Wings get on average 2,116 likes per video, have an engagement rate of 0.55%, and can earn up to $385 per sponsored post. Their most recent video is of the team being asked ‘Who on the team would you least trust to babysit’. 

The Montréal Canadiens are in fifth place with 347,300 followers. The second Canadian team to make the top ten, they receive 18,565 likes per video on average, have an engagement rate of 5.37%, and can earn up to $347 per sponsored post. The team have 5.1 million total likes on TikTok. 


Mar 30, 2023; Montreal, Quebec, CAN; Montreal Canadiens left wing Rafael Harvey-Pinard (49) celebrates his goal against the Florida Panthers with his teammates at the bench during the third period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
Mar 30, 2023; Montreal, Quebec, CAN; Montreal Canadiens left wing Rafael Harvey-Pinard (49) celebrates his goal against the Florida Panthers with his teammates at the bench during the third period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports

The Boston Bruins: Who have the highest engagement rate out of any team, rank sixth with 344,100 followers. On average the Bruins receive 19,500 likes per video, the highest out of any NHL team, and their engagement rate is 5.70%. The team can also earn up to $344 per sponsored post. 

Washington Capitals Secure Seventh Place with High Engagement on TikTok

In seventh place are the Washington Capitals with 337,900 followers. On average the Capitals get 10,146 likes per video, have an engagement rate of 3.01%, and can earn up to $338 per sponsored post. 

The Winnipeg Jets are eighth with 328,600 followers. The third Canadian team in the top ten, they receive 2,682 likes per video on average, have an engagement rate of 0.82%, and can earn up to $327 per sponsored post. 

In ninth place are the Pittsburgh Penguins with 298,200 followers. On average the Penguins receive 4,471 likes per video, have an engagement rate of 1.50%, and can make up to $298 per sponsored post. 

Rounding off the top ten are the Vancouver Canucks with 263,100 followers. The fourth Canadian team to make the list, the Canucks receive 5,255 likes on average per video, have an engagement rate of 2.01%, and can earn up to $262 per sponsored post. 

NHL Teams Ranked by TikTok Followers 

RankTeamTikTok handleFollowersAvg. likes per postEngagement rateEstimated $ per sponsored post
1. Chicago Blackhawks nhlblackhawks 491,000 9,736 1.99% $489 
2. Toronto Maple Leafs mapleleafs 452,200 7,373 1.64% $449 
3. New York Rangers nyrangersofficial 434,400 3,846 0.93% $415 
4. Detroit Red Wings detroitredwings 389,100 2,116 0.55% $385 
5. Montréal Canadiens canadiensmtl 347,300 18,565 5.37% $347 
6. Boston Bruins nhlbruins 344,100 19,500 5.70% $344 
7. Washington Capitals capitals 337,900 10,146 3.01% $338 
8. Winnipeg Jets nhljets 328,600 2,682 0.82% $327 
9. Pittsburgh Penguins penguins 298,200 4,471 1.50% $298 
10. Vancouver Canucks canucks 263,100 5,255 2.01% $262 
11. Seattle Kraken seattlekraken 241,200 5,111 2.16% $237 
12. Colorado Avalanche coloradoavalanche 230,300 2,754 1.22% $227 
13. Edmonton Oilers edmontonoilers 205,700 5,633 2.76% $205 
14. Dallas Stars dallasstars 203,800 2,698 1.34% $202 
15. Tampa Bay Lightning tblightning 182,200 3,927 2.29% $172 
16. New Jersey Devils njdevils 180,000 2,747 1.54% $179 
17. Minnesota Wild mnwild 176,900 4,231 2.42% $176 
18. Carolina Hurricanes Canes 174,100 7,675 4.46% $174 
19. Vegas Golden Knights vegasgoldenknights 163,300 3,035 1.87% $163 
20. Arizona Coyotes nhlcoyotes 140,100 623 0.45% $140 
21. Anaheim Ducks anaheimducks 120,100 1,854 1.41% $132 
22. Philadelphia Flyers nhlflyers 117,100 1,305 1.12% $117 
23. Columbus Blue Jackets bluejacketsnhl 110,900 729 0.67% $110 
24. San Jose Sharks sanjosesharks 110,400 1,496 1.38% $109 
25. Buffalo Sabres buffalosabres 110,000 2,878 2.64% $110 
26. St. Louis Blues stlouisblues 105,000 2,481 2.41% $104 
27. Calgary Flames nhlflames 97,700 2,550 2.63% $98 
28. Los Angeles Kings lakings 96,800 1,251 1.31% $96 
29. Florida Panthers flapanthers 91,800 1,699 1.88% $91 
30. Nashville Predators predsnhl 69,100 1,032 1.50% $69 
31. Ottawa Senators ottawa.senators 66,200 2,412 3.66% $67 
32. New York Islanders nyislanders 57,000 2,769 4.85% $59 
NHL Teams ranked by TikTok Followers 

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